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Since 2001, adidas Originals has captured the essence of sport and street style, focusing on iconic designs from the brand’s history, specifically styles and looks from the 1970s and 80s. The brand differentiates itself from adidas true sport side, where high-level competition and a strong presence at the Olympics and major marathons is the story, and bringing sport to streetwear and fashion in a way that always stands apart.
And while you’re likely familiar with the classic Samba (if you’re not – where ya been?) and the adidas love from Run-D.M.C., you may not know that Originals has a sweet range of sunglasses to accompany your best head-to-toe adidas looks.
While the “names” of the models may be odd, the looks are on point. From the press release:
“Identity is at the heart of the new adidas Originals eyewear collection. Both our sunglasses and optical frames celebrate the brand’s rich aesthetic and cultural heritage, staying true to our values and consistent style.
adidas Originals embodies the spirit and vision of a dynamic and diverse community that seamlessly transitions from the streets to the runways, concert stages, and sports arenas.
Iconic details like the Trefoil logo and the signature stripes are integrated into the frames, defining both aesthetics and functionality. Our shapes are comfortable and effortlessly cool. New color accents highlight the vibrant spirit and timeless contemporary attitude of adidas Originals eyewear.
Rims, volumes, and new bi-layer acetate details convey an image of precision and sophistication. Straight, calibrated lines alternate with styles featuring soft, rounded, and asymmetrical silhouettes. This collection’s visual codes express the brand’s identity through a contemporary, versatile design.
adidas Eyewear – both Sport and Originals styles – are made by global eyewear company Marcolin, based in Italy and founded in 1961. So let’s meet some of the new styles:
OR0129
Unisex acetate sunglasses with an oval front. The straight temples emphasize the minimalist design, highlighted by the Trefoil logo and the new functional metal insert on the front, engraved with the brand’s iconic stripes.
OR0131
Square sunglasses with a sculpted front and new temples featuring a rich bi-layer acetate construction. The harmonious contrast between the curved silhouette and defined geometries is accentuated by the gold Trefoil logo on the temples.
OR0132
A bold, almost wraparound design with a squared front. These stylish sunglasses are distinguished by the soft, sleek lines of the innovative bi-layered temples, on which is emblazoned the Trefoil brand logo.
OR0133
Rectangular front with shaped, beveled edges. This classic shape features a sophisticated design on the temples, characterized by a new bi-layer acetate and the metal Trefoil logo.
Check out the full collection at adidaseyewear.com. Many styles available for purchase at Eyeons.com
