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adidas Sport Eyewear introduced its focus for 2026, a campaign dubbed Power Your Vision. Marcolin, the global eyewear designer and manufacturing company that makes adidas Sport eyewear, states that Power Your Vision is about “building on the performance-oriented approach established in 2025 and focusing on today’s athletes who aspire for enhanced intensity, control, and freedom of movement.”
The announcement mentioned a few hero styles in the forthcoming S26 collection, including the KENTRO, a full-rim style with available photochromic lenses; the KAPHIROS, ultralight rimless frame with a toric frame, and the ALKATOR, designed for cycling and compatible with an Rx clip-in. The new adidas Sport eyewear collection also includes optical styles.
According to the press release, the collection is “designed for individuals who consider sports a fundamental aspect of their identity, the campaign revolves around a strong and distinct concept: eliminating visual distractions. The goal of the Power Your Vision 2026 campaign is to combine adidas’ iconic elements with revitalized energy, shaping a mindset before focusing on aesthetics: see clearly, be strong, and keep moving.”
Scope the full rage of adidas Sport eyewear at https://adidaseyewear.com.
