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Buying with help from Big Brother
We’re all buying more of our active outdoor lifestyle goods from online sources, if you weren’t previously, then Covid has probably help move you closer to pressing the checkout button on your e-buy shopping cart. The problem with buying anything online is the lack of knowledge about the touch, feel and specifically the sizing. Pictures are great, but they only go so far. Motesque is a new company working on high powered AI machine learning software which will be able to match and even recommend products that will be the optimal fit for your physique. No more guesswork, fewer return hassles and ultimately peace of mind that your kit will fit.
Motesque is an app that requires some photo imagery of yourself and that is then analysed to create a 3D Avatar of you, a digital mannequin if you will, to which the Motesque AI and some, in the words of Motesque ‘established biomechanical methodologies can determine the best choices for optimum fit and performance. Sounds pretty wild, but it’s here and in use.
