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“Excellence, sharing, freedom. And passion. Many people talk about that, it is true. However, who is able to turn these values into great stories of life? Who is able to experience the spellbinding effects of “stories that are worth living”?
The Production Department of The Creative Brothers – the content agency specialised in brand storytelling that publishes a mindstyle magazine and creates innovative strategic communication projects – has designed an ambitious narrative crossover involving foreground brands. It is mainly based on sharing fundamental values that are expressed in products, experiences and stories.
Moreover, the project involves high impact video contents. “Some games never end – The Way of life Episode 1” is focused on major themes such as outdoor and lifestyle, which are told in a very personal and captivating visual style. Characters and brands participating in this storytelling project experience their idea of excellence, pursuit of performance, and approach to reality. The two main characters are driven by passion and live many enriching experiences that create a path of personal growth based on shared values.
Shared values that are common to all project brand partners: Ducati powered by Thok with e-bikes, Dainese, Volkswagen with their commercial vehicles, Lift Foils, the eFoil creator, surfboards equipped with foil and electric motor flying over water and Gruppo Funivie Arabba (Arabba Cable Cars Holding) for the logistic organization for outdoor and trail.
Ducati provided the e-bikes MIG-S and TK-01RR driven by the main characters, Dainese the whole technical equipment of the mountain bike clothing line (helmets and apparel), Lift Foils the electric surfboard and Volkswagen Veicoli Commerciali the means of transportation Caddy Life and Transporter. Some of the filming was done in the Dolomitic area of Arabba, and some other scenes were shot in Verona for the city and the interiors, while the Trentino region has been the ideal setting for surfing.
In addition to the main video coming out on September 8th, the project includes the creation of an editorial plan of visual content, which is going to be published both on The Creative Brothers’ social networks and web and on the brand partners’ ones. This creates a narrative synergy that reiterates the principal project rationales.
The crossover approach has not only expanded the content, but also created virtuous spill overs between different but at the same time synergic and complementary brands. All these aspects make this project unique; it is not only a set of videos – the first one will be followed by others – but it also aims to become a real editorial plan connecting different brands. The project development also envisages including more partners willing to share values, stories and experiences.” “The Way of life Episode 1 _ Some games never end”
Agency: The Creative Brothers
Concept & Production Management: Mauro Farina
Script & Copywriting: Silva Fedrigo
Director & Photography Director: Lenny Pellico
Photography: Enrique Olvera
Actors: Massimiliano Zucchi & Bianca Malogioglio
Partners: Ducati powered by Thok, Dainese, Volkswagen Veicoli Commerciali, Liftfoils, AGV, Gruppo Funivie Arabba.
The Creative Brothers di Mauro Farina
via Scarsellini, 36 – 37123 Verona
P.IVA: 04496960230 – C.F: FRNMRA78H01A952N
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